About this role
<p>iSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks.</p><h3>What you’ll own</h3><ul>
<li><p>Personally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case.</p></li>
<li><p>Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.</p></li>
<li><p>Turn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners.</p></li>
<li><p>Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution.</p></li>
<li><p>Build a clear testing and reporting rhythm, and drive solutions independently.</p></li>
</ul><h3>What we’re looking for</h3><ol>
<li><p>Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.</p></li>
<li><p>Successful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome.</p></li>
<li><p>Evidence of improving lead quality and business economics beyond platform CPL and ROAS.</p></li>
<li><p>Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.</p></li>
<li><p>Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.</p></li>
<li><p>Clear professional English and genuine end-to-end ownership.</p></li>
</ol><h3>TikTok experience is a strong advantage.</h3><h3>How success is measured</h3><p>More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.</p><h3>Your first 30 days</h3><ul>
<li><p>Establish a performance baseline and agree targets.</p></li>
<li><p>Prioritize and ship campaign, creative and funnel improvements.</p></li>
<li><p>Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.</p></li>
</ul><h3>How to start the conversation</h3><p>This is a hands-on lead role, not a strategy-only position. Please send your CV or LinkedIn profile plus 1–2 relevant cases: your personal role, the channels, spend and timeframe, the lead-quality and commercial results, and one decision that improved the outcome (anonymized cases are welcome). Also share your availability and compensation expectations.</p><p>Originally posted on <a href="https://himalayas.app">Himalayas</a></p>