Field Marketing Manager

Asana
San FranciscoPosted 6 days ago
About this role

&lt;p id=&quot;p-rc_92f91993546b307f-189&quot; data-path-to-node=&quot;4&quot;&gt;&lt;span data-path-to-node=&quot;4,0&quot;&gt;&lt;span class=&quot;citation-5134 citation-end-5134&quot;&gt;The Asana Marketing team is responsible for fueling business growth and building a brand customers love&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;4,2&quot;&gt;&lt;span class=&quot;citation-5133 citation-end-5133&quot;&gt;. We create campaigns and content to attract new accounts and inspire current ones to grow with us&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;4,4&quot;&gt;&lt;span class=&quot;citation-5132 citation-end-5132&quot;&gt;. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre&lt;/span&gt;ation, advertising, and lifecycle marketing&lt;/span&gt;&lt;span data-path-to-node=&quot;4,6&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-190&quot; data-path-to-node=&quot;5&quot;&gt;&lt;span data-path-to-node=&quot;5,0&quot;&gt;As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline&lt;/span&gt;&lt;span data-path-to-node=&quot;5,2&quot;&gt;. Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM&lt;/span&gt;&lt;span data-path-to-node=&quot;5,4&quot;&gt;. You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr&lt;span class=&quot;citation-5130 citation-5131 citation-end-5131&quot;&gt;ams and maximize impact&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;5,6&quot;&gt;&lt;span class=&quot;citation-5128 citation-5129 citation-end-5129&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-191&quot; data-path-to-node=&quot;6&quot;&gt;&lt;span data-path-to-node=&quot;6,0&quot;&gt;&lt;span class=&quot;citation-5126 citation-5127 citation-end-5127&quot;&gt;This role is based in our San Francisco office with an office-centric hybrid schedule&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;6,2&quot;&gt;&lt;span class=&quot;citation-5124 citation-5125 citation-end-5125&quot;&gt;. The standard in-office days are Monday, Tuesday, and Thursday&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;6,4&quot;&gt;&lt;span class=&quot;citation-5122 citation-5123 citation-end-5123&quot;&gt;. Most Asanas have the option to work from home on Wednesdays&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;6,6&quot;&gt;&lt;span class=&quot;citation-5121 citation-end-5121&quot;&gt;. Working from home on Fridays depends on the type of work you do and the teams with which you partn&lt;/span&gt;er&lt;/span&gt;&lt;span data-path-to-node=&quot;6,8&quot;&gt;. If you&#39;re interviewing for this role, your recruiter will share more about the in-office requirements&lt;/span&gt;&lt;span data-path-to-node=&quot;6,10&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;h3 data-path-to-node=&quot;7&quot;&gt;What you’ll achieve&lt;/h3&gt;
&lt;ul&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-192&quot; data-path-to-node=&quot;8,0,0&quot;&gt;&lt;span data-path-to-node=&quot;8,0,0,0&quot;&gt;&lt;strong data-path-to-node=&quot;8,0,0,0&quot; data-index-in-node=&quot;0&quot;&gt;Program Ownership:&lt;/strong&gt; Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting&lt;/span&gt;&lt;span data-path-to-node=&quot;8,0,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-193&quot; data-path-to-node=&quot;8,1,0&quot;&gt;&lt;span data-path-to-node=&quot;8,1,0,0&quot;&gt;&lt;strong data-path-to-node=&quot;8,1,0,0&quot; data-index-in-node=&quot;0&quot;&gt;Pipeline Acceleration:&lt;/strong&gt; Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation&lt;/span&gt;&lt;span data-path-to-node=&quot;8,1,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-194&quot; data-path-to-node=&quot;8,2,0&quot;&gt;&lt;span data-path-to-node=&quot;8,2,0,0&quot;&gt;&lt;strong data-path-to-node=&quot;8,2,0,0&quot; data-index-in-node=&quot;0&quot;&gt;Cross-Functional Event Execution:&lt;/strong&gt; Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy&lt;/span&gt;&lt;span data-path-to-node=&quot;8,2,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-195&quot; data-path-to-node=&quot;8,3,0&quot;&gt;&lt;span data-path-to-node=&quot;8,3,0,0&quot;&gt;&lt;strong data-path-to-node=&quot;8,3,0,0&quot; data-index-in-node=&quot;0&quot;&gt;Scalable Best Practices:&lt;/strong&gt; Establish and refine repeatable processes, templates, and best practices for regional field marketing activities&lt;/span&gt;&lt;span data-path-to-node=&quot;8,3,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-196&quot; data-path-to-node=&quot;8,4,0&quot;&gt;&lt;span data-path-to-node=&quot;8,4,0,0&quot;&gt;&lt;strong data-path-to-node=&quot;8,4,0,0&quot; data-index-in-node=&quot;0&quot;&gt;Performance &amp;amp; ROI Tracking:&lt;/strong&gt; Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI&lt;/span&gt;&lt;span data-path-to-node=&quot;8,4,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 data-path-to-node=&quot;9&quot;&gt;About you&lt;/h3&gt;
&lt;ul&gt;
&lt;li data-path-to-node=&quot;10,0,0&quot;&gt;Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-198&quot; data-path-to-node=&quot;10,1,0&quot;&gt;&lt;span data-path-to-node=&quot;10,1,0,0&quot;&gt;4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences&lt;/span&gt;&lt;span data-path-to-node=&quot;10,1,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-199&quot; data-path-to-node=&quot;10,2,0&quot;&gt;&lt;span data-path-to-node=&quot;10,2,0,0&quot;&gt;Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines&lt;/span&gt;&lt;span data-path-to-node=&quot;10,2,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-200&quot; data-path-to-node=&quot;10,3,0&quot;&gt;&lt;span data-path-to-node=&quot;10,3,0,0&quot;&gt;Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership&lt;/span&gt;&lt;span data-path-to-node=&quot;10,3,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-201&quot; data-path-to-node=&quot;10,4,0&quot;&gt;&lt;span data-path-to-node=&quot;10,4,0,0&quot;&gt;Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments&lt;/span&gt;&lt;span data-path-to-node=&quot;10,4,0,2&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-202&quot; data-path-to-node=&quot;10,5,0&quot;&gt;&lt;span data-path-to-node=&quot;10,5,0,0&quot;&gt;Working knowledg&lt;span class=&quot;citation-5120&quot;&gt;e of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign de&lt;/span&gt;&lt;span class=&quot;citation-5119 citation-5120 citation-end-5120&quot;&gt;cisions&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;10,5,0,2&quot;&gt;&lt;span class=&quot;citation-5117 citation-5118 citation-end-5118&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-203&quot; data-path-to-node=&quot;10,6,0&quot;&gt;&lt;span data-path-to-node=&quot;10,6,0,0&quot;&gt;&lt;span class=&quot;citation-5115 citation-5116 citation-end-5116&quot;&gt;Ability to travel regionally as needed&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;10,6,0,2&quot;&gt;&lt;span class=&quot;citation-5113 citation-5114 citation-end-5114&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-204&quot; data-path-to-node=&quot;11&quot;&gt;&lt;span data-path-to-node=&quot;11,0&quot;&gt;&lt;span class=&quot;citation-5111 citation-5112 citation-end-5112&quot;&gt;At Asana, we&#39;re committed&lt;/span&gt;&lt;span class=&quot;citation-5111&quot;&gt; to building teams that include a variety of backgrounds, per&lt;/span&gt;&lt;span class=&quot;citation-5109 citation-5110 citation-5111 citation-end-5111&quot;&gt;spectives, and skills, as this is critical to helping us achieve o&lt;/span&gt;&lt;span class=&quot;citation-5109 citation-5110 citation-end-5110&quot;&gt;ur mission&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;11,2&quot;&gt;&lt;span class=&quot;citation-5107 citation-5108 citation-end-5108&quot;&gt;. If you&#39;re interested in this role and don&#39;t meet every listed requirement, we still encourage you to apply&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;11,4&quot;&gt;&lt;span class=&quot;citation-5105 citation-5106 citation-end-5106&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h3 data-path-to-node=&quot;12&quot;&gt;&lt;span class=&quot;citation-5103 citation-5104 citation-end-5104&quot;&gt;Wh&lt;/span&gt;&lt;span class=&quot;citation-5103 citation-end-5103&quot;&gt;at we’ll offer&lt;/span&gt;&lt;/h3&gt;
&lt;h3 id=&quot;p-rc_92f91993546b307f-223&quot; data-path-to-node=&quot;12&quot;&gt;&lt;/h3&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-205&quot; data-path-to-node=&quot;13&quot;&gt;&lt;span data-path-to-node=&quot;13,0&quot;&gt;&lt;span class=&quot;citation-5102 citation-end-5102&quot;&gt;Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;13,2&quot;&gt;. We believe that compensation should be reflective of the value you crea&lt;span class=&quot;citation-5101 citation-end-5101&quot;&gt;te relative to the market value of your role&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;13,4&quot;&gt;&lt;span class=&quot;citation-5100 citation-end-5100&quot;&gt;. To ensure pay is fair and not impacted by biases, we&#39;re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;13,6&quot;&gt;&lt;span class=&quot;citation-5099 citation-end-5099&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-206&quot; data-path-to-node=&quot;14&quot;&gt;&lt;span data-path-to-node=&quot;14,0&quot;&gt;&lt;span class=&quot;citation-5098 citation-end-5098&quot;&gt;For this role,&lt;/span&gt; the estimated base salary range is between $133,000 - $151,000&lt;/span&gt;&lt;span data-path-to-node=&quot;14,2&quot;&gt;. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process&lt;/span&gt;&lt;span data-path-to-node=&quot;14,4&quot;&gt;. The listed range above is a guideline, and the base salary range for this role may be modified&lt;/span&gt;&lt;span data-path-to-node=&quot;14,6&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-207&quot; data-path-to-node=&quot;15&quot;&gt;&lt;span data-path-to-node=&quot;15,0&quot;&gt;In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), &lt;span class=&quot;citation-5096 citation-5097 citation-end-5097&quot;&gt;and benefits&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;15,2&quot;&gt;&lt;span class=&quot;citation-5094 citation-5095&quot;&gt;. If you&#39;re interviewing for this role, speak with your recruiter to learn more about the total compensa&lt;/span&gt;&lt;span class=&quot;citation-5093 citation-5094 citation-5095 citation-end-5095&quot;&gt;tion and benefits for this role&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;15,4&quot;&gt;&lt;span class=&quot;citation-5090 citation-5091 citation-5092 citation-end-5092&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-208&quot; data-path-to-node=&quot;16&quot;&gt;&lt;span data-path-to-node=&quot;16,0&quot;&gt;&lt;span class=&quot;citation-5087 citation-5088 citation-5089 citation-end-5089&quot;&gt;We strive to provide equitable and competitive benefits &lt;/span&gt;&lt;span class=&quot;citation-5087 citation-5088 citation-end-5088&quot;&gt;packages that&lt;/span&gt;&lt;span class=&quot;citation-5087 citation-end-5087&quot;&gt; support our employees worldwide and include&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node=&quot;16,2&quot;&gt;&lt;span class=&quot;citation-5086 citation-end-5086&quot;&gt;:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-209&quot; data-path-to-node=&quot;17,0,0&quot;&gt;&lt;span data-path-to-node=&quot;17,0,0,0&quot;&gt;&lt;span class=&quot;citation-5085 citation-end-5085&quot;&gt;Mental health, wellness &amp;amp; fitness ben&lt;/span&gt;efits&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-210&quot; data-path-to-node=&quot;17,1,0&quot;&gt;&lt;span data-path-to-node=&quot;17,1,0,0&quot;&gt;Career coaching &amp;amp; support&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-211&quot; data-path-to-node=&quot;17,2,0&quot;&gt;&lt;span data-path-to-node=&quot;17,2,0,0&quot;&gt;Inclusive family building benefits&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-212&quot; data-path-to-node=&quot;17,3,0&quot;&gt;&lt;span data-path-to-node=&quot;17,3,0,0&quot;&gt;Long-term savings or retirement plans&lt;/span&gt;&lt;/li&gt;
&lt;li id=&quot;p-rc_92f91993546b307f-213&quot; data-path-to-node=&quot;17,4,0&quot;&gt;&lt;span data-path-to-node=&quot;17,4,0,0&quot;&gt;In-office culinary options to cater to your dietary preferences&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-214&quot; data-path-to-node=&quot;18&quot;&gt;&lt;span data-path-to-node=&quot;18,0&quot;&gt;These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations&lt;/span&gt;&lt;span data-path-to-node=&quot;18,2&quot;&gt;. If you&#39;re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role&lt;/span&gt;&lt;span data-path-to-node=&quot;18,4&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.&lt;/p&gt;
&lt;p id=&quot;p-rc_92f91993546b307f-215&quot; data-path-to-node=&quot;19&quot;&gt;&lt;span data-path-to-node=&quot;19,0&quot;&gt;#LI-Hybrid&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;content-conclusion&quot;&gt;&lt;p&gt;&lt;strong&gt;About us&lt;/strong&gt;&lt;/p&gt;
&lt;p data-pm-slice=&quot;1 1 []&quot;&gt;Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune&#39;s Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.&lt;/p&gt;
&lt;div class=&quot;TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock&quot; style=&quot;text-align: left;&quot;&gt;We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.&lt;/div&gt;
&lt;p data-pm-slice=&quot;1 1 []&quot;&gt;&lt;strong&gt;&lt;a class=&quot;LinkThemeablePresentation LinkPrimaryPresentation LinkPrimaryPresentation--sentimentSelected PrimaryLink HighlightSol HighlightSol--core HighlightSol--buildingBlock&quot; href=&quot;https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db&quot; target=&quot;_blank&quot;&gt;Join Asana’s Talent Network&lt;/a&gt;&lt;/strong&gt;&amp;nbsp;to stay up to date on job opportunities and life at Asana.&lt;/p&gt;&lt;/div&gt;
Field Marketing Manager

About this role

Salary
