About this role
<h1><strong><u>About Dedale:</u></strong></h1><p style="min-height:1.5em">Dedale is the <strong>differentiating source of strategic intelligence </strong>in the <strong>technology space.</strong></p><p style="min-height:1.5em">With a unique team of over 100 full-time research analysts & planners, Dedale leverages a network of over 10,000 market professionals to deliver on-the-ground strategic intelligence to investors and corporates, with a core focus around North America and Europe.</p><p style="min-height:1.5em">Our team gathers <strong>top talents with diverse and international backgrounds</strong>. Our Research & Investment team has the strongest expertise in the ecosystem on B2B Software due diligence, and we are surrounded by a network of mentors including high-profile tech founders and investors.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1><strong><u>Our Culture:</u></strong></h1><p style="min-height:1.5em">Dedale gathers a group of highly talented international individuals (incl. US, Chinese, Filipino, French, Moroccan, Latvian, Lebanese nationalities among others).</p><p style="min-height:1.5em">The leadership team is composed of experienced investment professionals & management consultants (ex-McKinsey, BCG Project Leaders & managers).</p><p style="min-height:1.5em">Our advisory board is extremely high profile, including some of the most successful investors worldwide (incl. Managing Partners of the largest PE and Growth Equity funds, and Tech unicorn entrepreneurs).</p><p style="min-height:1.5em">We seek to develop a dream team of outstanding investment analysts with strong academic and professional achievements and a passion for investing and technology.</p><p style="min-height:1.5em"></p><h1><strong><u>Your Opportunity</u></strong></h1><p style="min-height:1.5em">As a Content & Lead Generation Specialist, you will own the content-to-pipeline engine at Dedale. You will design, produce, distribute, and optimize all content that turns Dedale's intelligence into qualified leads — across our platform, LinkedIn, newsletters, gated reports, email sequences, and search. This is a <strong>builder role, not an executor role</strong>. You won't wait for briefs to write themselves: you will propose, test, iterate, and report. You will own your streams end-to-end, from editorial decisions to performance data, driving content that converts.</p><p style="min-height:1.5em"></p><h1><strong><u>Your Responsibilities</u></strong></h1><p style="min-height:1.5em"><strong>1. Lead Generation Engine & Social Media</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Manage the production calendar and pipeline for gated reports (2/month) and lead capture mechanics</p></li><li><p style="min-height:1.5em">Drive Dedale's LinkedIn presence (12 posts/month), writing, scheduling, and optimizing for engagement/CTR across company and leadership accounts </p></li><li><p style="min-height:1.5em">Write, segment, and monitor the monthly newsletter sent to our leads list</p></li><li><p style="min-height:1.5em">Design email sequences and community nurturing flows (segment logic, copy, deliverability) to build active, autonomous segments (PE, Corporate, Members)</p></li><li><p style="min-height:1.5em">Execute and monitor LinkedIn Ad campaigns based on strategy briefs</p></li></ul><p style="min-height:1.5em"><strong>2. Editorial & Platform Content Ownership</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Fully own the <strong>Tech Leaders</strong> interview series: outreach, production, platform publishing, and community follow-up, while experimenting with new formats and distribution tests</p></li><li><p style="min-height:1.5em">Build and manage the <strong>Super Experts</strong> stream: routing, editing, and publishing expert profiles</p></li><li><p style="min-height:1.5em">Support new strategic streams, including Talent Intelligence, Ask Dedale launch content, and dedicated US storytelling</p></li><li><p style="min-height:1.5em">Maintain employer branding initiatives and propose new ways to surface team culture</p></li></ul><p style="min-height:1.5em"><strong>3. SEO, GEO & Website Optimization</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Take full ownership of organic search performance, executing a strategic SEO/GEO audit and implementing a cluster content framework</p></li><li><p style="min-height:1.5em">Optimize on-page content, structured data, entity definitions, and visibility in AI-generated answers (GEO) to drive organic sessions</p></li><li><p style="min-height:1.5em">Drive lead capture optimization on the website, improving CTA placement, landing pages, and gated demo executions in Webflow</p></li></ul><p style="min-height:1.5em"><strong>4. Event Support & Intelligence Capitalization</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Manage pre-event briefs and post-event debriefs with Topic Leaders across key cluster events </p></li><li><p style="min-height:1.5em">Format and publish debrief outputs as intelligence pages on the platform</p></li><li><p style="min-height:1.5em">Support event logistics, promotion, and post-event content distribution</p></li></ul><p style="min-height:1.5em"><strong>5. Performance Tracking & Strategic Insights</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Track performance per campaign and stream, extracting data and delivering cross-channel reporting</p></li><li><p style="min-height:1.5em">Interpret performance metrics to surface actionable insights that continuously refine the overall marketing strategy</p></li></ul><p style="min-height:1.5em"></p><h1><strong><u>Your Profile</u></strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>1–2 years of relevant experience</strong> (including high-impact internships); proven ability to deliver results and work independently is what matters most</p></li><li><p style="min-height:1.5em">Proven track record of owning a B2B content stream end-to-end (from brief to reporting) for a senior, sophisticated audience (PE, Corporate Strategy, GovTech)</p></li><li><p style="min-height:1.5em">Strong written and verbal English (Dedale’s primary working and content language)</p></li><li><p style="min-height:1.5em">Solid SEO fundamentals (on-page optimization, keyword strategy, basic audits)</p></li><li><p style="min-height:1.5em">Proactive, organized, and autonomous by default — comfortable managing multiple workstreams and bringing fresh ideas to the table without waiting for direction</p></li><li><p style="min-height:1.5em">Strong cross-functional collaborator who thrives working alongside Sales, CS, Topic Leads, and Product</p></li></ul><p style="min-height:1.5em"><strong>Nice-to-have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience with email platforms (Brevo or similar) and Webflow/no-code CMS</p></li><li><p style="min-height:1.5em">Familiarity with LinkedIn Ads Manager and product analytics tools (PostHog, GA4, etc.)</p></li><li><p style="min-height:1.5em">Understanding of GEO (Generative Engine Optimization) / AI search visibility</p></li><li><p style="min-height:1.5em">Keen interest in financial markets, Private Equity, or institutional tech sectors</p></li></ul><p style="min-height:1.5em"></p><h1><strong><u>What you’ll learn</u></strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">How to build and scale a high-converting, B2B lead generation engine from scratch</p></li><li><p style="min-height:1.5em">Advanced multi-channel distribution and executive personal branding techniques</p></li><li><p style="min-height:1.5em">Exposure to top-tier Private Equity, Tech, AI, and institutional investment communities</p></li><li><p style="min-height:1.5em">How to leverage cutting-edge growth frameworks (SEO/GEO, data-driven nurturing) working closely with senior leadership</p></li></ul><p style="min-height:1.5em"></p><h1><strong><u>What we offer</u></strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">A high-impact role with true ownership and operational autonomy</p></li><li><p style="min-height:1.5em">Direct mentorship from the Marketing Lead and close collaboration with C-level executives</p></li><li><p style="min-height:1.5em">A fast-growing, expert-driven environment with a high-caliber international team</p></li><li><p style="min-height:1.5em">Office in Paris</p></li></ul><p style="min-height:1.5em"></p><h1><strong><u>Application process:</u></strong></h1><ol style="min-height:1.5em"><li><p style="min-height:1.5em">Introduction Call with HR</p></li><li><p style="min-height:1.5em">Interview with Hiring Manager (Marketing Lead)</p></li><li><p style="min-height:1.5em">Case Study</p></li><li><p style="min-height:1.5em">Final Interview with a member of the Leadership Team</p></li></ol><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p>Find <a href="https://www.arbeitnow.fr">Jobs in France</a> on Arbeitnow</a>